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Why is it that keynotes at conferences are always twice as long as the individual sessions? It should be the other way around. If sessions are an hour and a half long, the keynote should be 45 mintes (one hour max). If you can't communicate the marketing message (keynotes are always marketing) in that period of time, your message is not concise and will not have an impact. Posted on Wednesday, February 2, 2005 1:58 PM Community | Back to top

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