Tag | FAIL Posts

An excellent article is published on Marketing Sherpa on “How to Track (and Influence) Consumer Buzz Online About Your Brand - 6 Steps “. The steps are:- Determine how big your potential fire is Decide who will track the key sites identified for CGM Create a targeted Top 10 list of sites to check frequently (blogs in on the list) Track buzz by type: positive, negative buzz Look at "believability" Identify key issues Traditional working companies still fail to give importance to places ...
What Does Quality Cost? The title of Phil Crosby book says it all: Quality Is Free. Why is quality free? Like Crosby and J.M. Juran, Jim Campenella also illustrates a technique for analyzing the costs of quality in Principles of Quality Costs. Campenella breaks down those costs as follows: Cost of Quality = Cost of conformance + Cost of nonconformance Conformance Costs include Prevention Costs and Appraisal Costs. Prevention costs include money spent on quality assurance tasks like training, requirements ...
Summary:Automated test tools are powerful aids to improving the return on the testing investment when used wisely. Some tests inherently require an automated approach to be effective, but others must be manual. In addition, automated testing projects that fail are expensive and politically dangerous. How can we recognize whether to automate a test or run it manually, and how much money should we spend on a test? When Test Automation Makes Sense Let’s start with the tests that ideally are automated. ...